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Bluetooth Developer Studio vs nRFgo Studio

I am just beginning to develop with BLE.I came across the nRFgo Studio through Nordic and BDS through the bluetooth SIG.

1]What are similarities/differences between the two?

2]Which of the above is more mainstream and how do they make BLE development easier if one doesn't want to go too much in detail with writing code?

I am ok with coding as well, but open to trying tools if they make development faster and error free.

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