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Bluetooth licensing fees?

Is there a way to avoid fees, and still use BLE? Do I need to change UUIDs or leave them be?

If not can the nrf51822 be used to just use the pure 2.4 ghz protocol and DFU at the same time? Or is DFU BLE based? It is not crucial that we use BLE, just a wireless low power protocol with good range!

I just assumed it was free to use as long as I didn't want to have an official bluetooth logo or something like that! Isn't the bluetooth fee priced in the chip costs?

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