nRF52 DK not powering on

Hello,

I am new to Nordic parts.

I recently purchased a new nRF52 DK.

Looking in section 4.3 Power Supply of the User's Guide it states that there are three ways to power the board - "The nRF52 DK has three power options: USB (5 V), external power supply (1.7 V to 3.6 V), and coin cell battery".

I am attempting to power it with a USB cable from J2 to my computer. See images below:

I do not see any signs that the board is powered (i.e. no LEDs on, nothing). On my computer I do not see any COM board signifying that there is a connection between the board and computer.

I am trying this directly out of the box brand new. What am I missing? Is this just a bad board? A jumper/switch I am missing?

Thanks for any help,

Brent

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