understanding PDM gain

Dear Nordic,

In our application, we use nRF52840 (nRF5 SDK) and a PDM microphone to listen to the very quiet signals.

We would like to understand how exactly gain works. I could not find more information than this:
https://infocenter.nordicsemi.com/index.jsp?topic=%2Fcom.nordic.infocenter.nrf52832.ps.v1.1%2Fpdm.html

Is the gain just purely digital multiplication/division and can be applied after processing producing the same result?
Or can increased gain improve the SNR for a quiet signal? 

Best regards,
Marcin

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