How do I advertise both manufacturer and custom service?

Question

I want to advertise a custom service so my central can filter for it and have a device name and manufacturer. I have the following code but can only seem to do either the manufacturer or the custom service but not at the same time. 
 
 static const struct bt_data ad[] = {
	BT_DATA_BYTES(BT_DATA_FLAGS, BT_LE_AD_NO_BREDR),
	BT_DATA(BT_DATA_NAME_COMPLETE, DEVICE_NAME, DEVICE_NAME_LEN),
	//BT_DATA(BT_DATA_MANUFACTURER_DATA, (unsigned char *)&adv_mfg_data, sizeof(adv_mfg_data)),
 BT_DATA_BYTES(BT_DATA_UUID128_ALL, BT_UUID_CUSTOM_SERVICE_VAL),
};