S110 Advertisement packet structure of NRF51422

Question

Hello, i'm making small android application for my own test purposes. I want to understand full structure of advertisement packet which i receive with my phone. I can't find any documentation on that so could you help me out, to understand what every byte is? For example, when i scanned with my phone, i received a packet of 31 bytes: 
 // Advertisement packet
0x0B, 0x09, 0x4C, 0x45, 0x44, 0x5F, 0x42, 0x6C, 0x69, 0x6E, 0x6B, 0x79, 0x03, 0x19, 0x00, 0x00, 0x02, 0x01, 0x06, 0x0B, 0xFF, 0xDE, 0xEF, 0xFF, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0xFF 
 0x0B - what is this byte? 
 0x09 - this is configured with (advdata.name_type) 
 0x4C, 0x45, 0x44, 0x5F, 0x42, 0x6C, 0x69, 0x6E, 0x6B, 0x79 - This is my devace name. 
 0x03, 0x19, 0x00, 0x00 - These four bytes are in the advertisement packet or not, it depends on (advdata.include_appearance). If it is set to false, then these four bytes are dropped out of the packet, but what these four bytes actually are? 
 Next two bytes - 0x02, 0x01. I don't know what these are. 
 Next byte is 0x06. I believe this byte is advdata.flags value. 
 Next two bytes are 0x0B and 0xFF - i don't understand also from where did these come here. 
 Next two bytes are 0xDE and 0xEF. I have now idea how they got here, but they are from my created service. I did that using nAN-36 for creating custom service. So my service UUID is: 0x0000xxxx-1212- EFDE -1523-785FEABCD123 . I changed these two bytes of my service and it is indeed from here, but where is the peace of code which puts these bytes here, and why they are here? i think it would make a lot more of sence if i would see xxxx bytes from my service here. 
 Last bytes of 0xFF, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0xFF are my created advertisement data which is put into ble_advdata_manuf_data_t structure and everything are clear for me with these bytes. 
 So if anyone could explain what are those bytes which i don't understand, or point me to any source which would explain packet structure (because i wasn't able to find one), i would be very grateful. Regards.

Ulrich Myhre · Accepted Answer

I answered a similar question a while ago, please have a look here for details about the advertising data. Please also look in the comments of that answer for some extras. 
 Please let me know if there are something that wasn't clear enough. To decode advertisement structures, you might need to download - or find a reference to - the core spec supplement pages. 
 Structuring your data in the same format yields this: 
 Length | Type | Data
 0x0B | 0x09 | 0x4C, 0x45, 0x44, 0x5F, 0x42, 0x6C, 0x69, 0x6E, 0x6B, 0x79, 
 0x03 | 0x19 | 0x00, 0x00, 
 0x02 | 0x01 | 0x06
 0x0B | 0xFF | 0xDE, 0xEF, 0xFF, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0xFF
 
 The first two bytes of the Data in "Manufacturer Specific Data" (Type 0xFF) make up the company identifier. The rest of the types are explained here , with more detail found in the Core Spec Supplement. This includes data lengths, formats etc.

S110 Advertisement packet structure of NRF51422

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