Typo in Press Release?

[awneil]

Here: email.1and1.co.uk/.../Part_1.html

Bluetooth low energy (formerly Bluetooth Smart)

Shouldn't that be the other way round; ie "Bluetooth Smart (formerly Bluetooth low energy)" ?

[RichieJH]

Actually Bluetooth SIG are phasing out the Bluetooth Smart branding. This from the brand guidelines.

Please note that the Bluetooth SIG updated and modified the blue color used for the Bluetooth trademarks. In addition, the Bluetooth SIG will phase out all use of the Bluetooth Smart and Bluetooth Smart Ready marks in 2016. As such, we ask that all licensees make commercially reasonable efforts to (1) update their use of the Bluetooth trademarks to reflect the modified color blue, and (2) cease use of the Bluetooth Smart and Bluetooth Smart Ready marks moving forward and revert to using the Bluetooth word mark, figure mark and/or combination mark, as appropriate.

[awneil]

Found an explicit reference in the FAQ here: www.bluetooth.com/.../brand-best-practices-guidelines

the technology branded as ‘Bluetooth Smart’ will be more simply characterized as “Bluetooth low energy technology.”

www.bluetooth.com/.../bluetooth-brand-faq.ashx

Which seems far more sensible anyhow; "Bluetooth Smart" was always pretty meaningless - "low energy" was far more clear & descriptive.

Common sense prevails at last?