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What is the difference between normal Advertising and Eddystone ?

Hi, guys, I tried nRF5_SDK\examples\ble_peripheral\experimental_ble_app_eddystone example on nRF52832 and it works perfect.

And I compared the code with the normal BLE advertising example. But I cannot find any difference between normal advertising and Eddystone advertising except the advertising Data Structure ?

Can anyone tell there is other difference ? Does the difference only exist on only data structure protocol part ?

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