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Running for >1 year from coin cell

I have read many times about how BT LE allows devices to run for more than a year on a coin cell. However, the least current consumption I can obtain while connected is around 60 - 65uA. This corresponds to more like 11 weeks(from a CR2032). So if I wanted, for example, to notify my smart phone when a reed switch on the front door is closed, how do I go about it? Do I have to make the nRF51822 wakeup, start advertising, get connected etc., or am I missing something?

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