Is it possible to create a custom service with nRF Connect?

I am at the prototyping phase.

My nRF52 device discovers services on the phone (like Current Time Service, Battery Service, Apple Notification Service, etc…).

I want to add a custom service on the phone that would be discovered by the device.

I can implement an iOS app, but I was wondering if nRF Connect allows the creation of a custom service that could be discovered and used by the device?

Thank you

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