How give name for custom characteristic in BLE GATT?

I have created custom characteristics by 

BT_GATT_SERVICE_DEFINE(vnd_svc,
    BT_GATT_PRIMARY_SERVICE(&vnd_uuid),
    BT_GATT_CHARACTERISTIC(&vnd_enc_uuid.uuid,
                   BT_GATT_CHRC_READ | BT_GATT_CHRC_WRITE|
                   BT_GATT_CHRC_INDICATE,
                   BT_GATT_PERM_READ_ENCRYPT|
                   BT_GATT_PERM_WRITE_ENCRYPT,
                   BleGattRead, BleGattWrite,NULL
    ),
this chunk of code.
Here the characteristics are visible has unknown characteristics in the nrf connect mobile app.
Is there any way from the firmware side I could hardcode the names for these characteristics?
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