Programming BLE sniffer on NRF52840 dongle

I was able to install the BLE sniffer software from nrfutil.  For the NRF52840 dongle, it has a zip file, not a .hex file.

the nRF Connect Desktop Program tool recognizes the zip file, but it won't let me program the dongle with it.

How do you program the BLE sniffer code into the NRF52840 dongle?

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