There is a recovery procedure in both nrfutil and nrfjprog tools.Requires RESET line to be properly connected in the debug port.
Completely empty chip can appear locked and may require recovery procedure before you can flash it.
Hi Patricio,
*Can you change the target device (custom board) voltage to 3 V instead of 3.3V and see if it helps. 
* Try to change clock speed for SWD to see if it helps : nrfjprog -c <speed_in_kHz> <other_command>
nrfjprog commands • nRF Command Line Tools • Technical Documentation
* Also since you are using 3rd party module, I strongly recommend to check with them (contact Raytac) to see whether MDBT53V-1M modules ship with APPROTECT and/or ERASEPROTECT enabled, and whether a factory unlock procedure exists.
* Also check ERASEPROTECT status by reading UICR.ERASEPROTECT (0x00FF8020) — if the value is not 0xFFFFFFFF, ERASEPROTECT is active.
Best regards,
Ressa
Hi
I am facing the same issue.
Did you manage to solve this problem ?
Any insight would be great !
Thank You
Ayush
Hi,
Did you try mentioned steps ?