NRF52840 and Installing SoftDevice SS340-SD-v6.1.1 ANT / BLE 5

I'm stuck with trying to install Nordic/ANT+ SoftDevice SS340-SD-v6.1.1 on the Adafruit Itsy Bitsy NRF52840.

Within nRF Connect - Programmer, I am getting the following error: "Unsupported device. The detected device could not be recognized as neither JLink device nor Nordic USB device."

Please help. Thanks.

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