Coded PHY distance testing

We're developing Bluetooth tags that we would like to operate at both 1Mbps and coded (long range).  With our initial distance testing on our beacons, we're not seeing much of a difference between the two PHY's.(two kinds of beacon products),but there is a clear difference in the broadcast distance between the two encoding methods of the Bluetooth module C.These three products are burning the same firmware

Coding method beacon A beacon B Bluetooth Module C
Coded 200m 220m 300m
1M PHY 200m 220m 200m

1. What is the reason why there is no difference in the broadcasting distance between the two encoding methods of these two beacons?

2. In order to improve the broadcast distance of coded mode, how should we improve?

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