Changing the representation of the BLE characteristic data

Is there a way to convert the data representation of the BLE characteristic into, say, strings?

Secondly, any way to debug as to why am I seeing more bytes than what i'm sending from my application? I am sending 6 bytes so 0x74-3D-31-31-32-43 and the rest isn't meaningful. 

Lastly, any way to set the service name? currently it says Unknown. Perhaps it would remain Unknown until the UUID is recognized by the central?

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